Casper, Brand Design
Casper is an ecommerce platform that offers various lifestyle products related to sleep. As a designer in the early days of an explosive startup I engaged in all areas of design including product design, experiential marketing, installation, user testing and research. I primarily worked directly with web developers, art directors, senior designers and copywriters among other department team members.
Office Headquarters NYC, Wayfinding
I designed wayfinding for the newly minted Casper NYC headquarters.
Social Media Content (selects)
Venice Pop-up Store
Covet, Packaging and Branding
Covet is a handbag and accessory line concept. The visual brand identity includes a rotating collection of illustrations and designs for each season, starting with summer's campaign. A digital lookbook compiles all of the styles for the season.
Past Times, Packaging and Branding
Past Times is a brand concept of simple childhood games that have grown up. The quality and make of the physical product is the main focus, with the package design acting as an unobtrusive visual compliment. Games packaged by the brand include: Marbles, Pick-Up Sticks, and Jacks. The branding includes clear container packaging accompanied by information booklets.
This branding project was a collaboration with Division Of/, an award-winning full-service digital agency based in NYC. As the designer I was tasked to create the website wireframe and brand identity. I created the logo and visual elements to use on the website and physical packaging collateral. This project primarily focused on web-ready design.
Cockroach Labs is building an open source database that focuses on 3 key ideas: 1) Scalability 2) Survivability and 3) Transactionality. Their goal is to give businesses and apps, of all sizes, a better way to keep their data safe with the least amount of technical hiccups. The database “can’t be taken down”.