My Verizon App, Prepaid
I primarily collaborated with design, copywriting, strategy and UI/UX to create user flows for the My Verizon App. We had to react to ever changing business rules and tech limitations to create a viable product. One key workflow optimization that I had ownership over was the Sketch library; I organized and wired up a dynamic library of 850+ symbols so that all team members could quickly create hi-fidelity mockups during weekly sprints. This way the design process was democratized and consistently collaborative throughout all touch points from beginning to end. We also launched new products that involved executive level review and incorporated outside party technologies.
My Verizon App, Dynamic Sketch Library
Casper Website, Mobile and Retail App
Casper is an ecommerce platform that offers various lifestyle products related to sleep. As a designer in the early days of an explosive startup I engaged in all areas of design including website, mobile, retail POS app, research and user testing. I primarily worked directly with web developers, art directors, senior designers and copywriters among other department team members.
Case Study - Purchase Funnel, Add to Cart
In this iteration of cross sell (above), three products are displayed within an auto-rotating carousel at the bottom of the shopping cart. Products are displayed based on the size of an item already added to cart by the user. This iteration of cross sell underperforms. There are a couple hypotheses as to why:
1. The auto-rotating carousel is moving too quickly.
2. Users can't find an easy way to move between slides (the dragging interaction is strange on mobile).
3. Users aren't noticing cross sell in its current design treatment.
1. Add arrows to carousel so it's clear to the user that they can move between products easily.
2. Provide supporting copy to give users context as to why the product they're viewing is relevant to them.
3. Make cross sell section more prominent and inviting to the user through stylistic element changes and user interaction.
An 'add to cart' CTA makes it explicitly clear to the user what action is to take place (1). Directional left/right arrows make clear to the user how to cycle through the cross sell product offerings with ease (1). The carousel is given color to help make it more visually prominent.
The final design incorporates a conversational headline to clarify to the user why the product they're seeing is relevant to them. The calm blue is more inviting and allows product photography to stand out. The card-like layout declutters the visual complexity of the layout allowing the user to focus on the larger 'add to cart' CTA and directional left/right arrow buttons.
Overall, the cross sell carousel was very successful. It increased attachment rate on all three featured products significantly. This increase was consistent on desktop and mobile devices. Additionally, the test did not cause people to abandon orders in their cart.
For this project I collaborated directly with a product design lead, program manager, web developer, data and analytics team members and a copywriter. Result data was gathered over a two week period of A/B testing.