Verizon, AKQA*

Shipping pixel-perfection for one of the largest consumer apps in the US.

*AKQA is an international design and innovation agency, part of WPP, known for technologically ambitious digital products and experiences for clients including Nike, Google, and Sony.

PRODUCT

The My Verizon App is a self-service platform for 145+ million subscribers—one of the largest consumer apps in the US. My work focused on the Prepaid segment, a distinct subset of the business with its own pricing models, business rules, and account management needs.

ROLE

Senior Designer, AKQA

CHALLENGE

Two constraints made this project unusually complex. Prepaid was a newer segment with evolving business rules, requiring design to absorb frequent changes while simultaneously implementing a new brand system.

SCOPE

UI design and design system work across shop, plan management, and profile flows. Cross-functional collaboration with Verizon product, UX, and engineering stakeholders.

DESIGN SYSTEM

The app runs on an extensive component library of 120 templates and 850 modules. I reorganized its structure to enable collaborative, parallel prototyping across the team, delivered pixel-perfect production-ready screens, and advocated for new components only when new business use cases required them.

120 templates.
850 modules.
Pixel perfect.

IMPACT

Shipped production-ready screens across plan management, profile, and shop flows. The Shop feature launched unannounced and self-discovered within the main menu, with 750 phones purchased in the first two months and no dedicated marketing push.

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