Cockroach Labs, Digital Branding

Project Overview
Cockroach Labs is building an open source database that focuses on 3 key ideas: 1) Scalability 2 Survivability and 3) Transactionality. Their goal is to give businesses and apps, of all sizes, a better way to keep their data safe with the least amount of technical hiccups. The database “can’t be taken down”.

This project was a collaboration with Division Of/, an award-winning full-service digital agency based in NYC. As the designer I was tasked to create the brand identity system for use on their website, print and packaging collateral. This project primarily focused on web-ready design.