PROJECT OVERVIEW
The My Verizon App is one of the largest consumer product experiences in the US — a self-service platform serving 100 million subscribers. I was embedded on the design team through AKQA, focused on the Prepaid segment: a distinct user base with unique business rules, pricing models, and account management needs.
My work spanned feature design, design system management, and cross-functional collaboration with Verizon stakeholders — all while the broader Verizon brand was undergoing a full redesign in parallel.
ROLE
Product Designer, AKQA
SCOPE
UI/UX, Design Systems, Cross-functional Product Design
SCALE
100 million subscribers at time of project release
App Store: 4.6 stars out of 2.7 million ratings
THE CHALLENGES
Two constraints made this project unusually complex. First, Verizon Prepaid was a newer segment of the business, which meant business rules were actively evolving throughout the project — requiring design to absorb frequent rule changes without disrupting the experience. Second, Verizon was simultaneously executing a full brand redesign, meaning I was designing final production screens against a new design system.
Designing at scale, under a moving target, with no room for inconsistency.
DESIGN SYSTEM
The app runs on an atomic design system — UI elements configured like puzzle pieces, allowing flexibility while maintaining pixel-perfect consistency across hundreds of screen states. I managed an extensive component library of 120 templates and 850 modules, creating net-new components as new use cases emerged and ensuring each one integrated into the system without redundancy.
A well-organized component library transformed how the team worked together. I created the organizational structure of the component system, which enabled designers and copywriters to prototype collaboratively and in parallel — reducing back-and-forth, keeping output consistent, and making iteration significantly faster across the whole team.
OUTCOMES
Shop feature launch: unannounced, self-discovered by users within the main menu — 750+ phones purchased within the first two months with no dedicated marketing push.
