PROJECT OVERVIEW

I was an early designer at Casper (Series B), contributing to high-visibility initiatives, including improvements to the e-commerce checkout experience. This case study examines a shopping cart cross-sell feature that delivered statistically significant positive results. More design examples are available, upon request.

METRICS

This incremental design iteration is projected to drive $500K+ in additional annual revenue, based on success metrics. See full metrics table in images below.

COLLABORATORS

Product, Management

ROLE

Lead Designer

PROBLEM

The e-commerce checkout was losing potential up-sell opportunities. We needed a feature that suggested valuable add-ons without disrupting conversion.

PROCESS

Gathered user feedback and data analytics to determine pain points. Iterative deisigns were created within A/B testing frameworks.

CONSTRAINTS

Used an iterative design approach to deliver high-impact solutions rapidly with minimal engineering effort.