PROJECT OVERVIEW
FigFig is a financial dashboard designed for independent creators and small business owners to simplify profit tracking, margin forecasting, and inventory insights in one intuitive interface. I led the full design process from concept through UI and UX, focusing on clarity, efficiency, and business value.
DESIGN PROCESS
Iterated quickly from low-fidelity sketches to live design solutions using Bubble.io’s low-code platform.
CHALLENGE
Creators often juggle multiple revenue streams, tools, and platforms, making it difficult to understand financial health and forecast outcomes. Existing finance tools were either overly complex or not tailored to the way creators work, resulting in frustration and time‑consuming manual tracking.
RESEARCH & USER INSIGHTS
To understand how creators manage their finances, I analyzed competitor tools to uncover gaps in usability and missing features. I also conducted research on target users to identify pain points around sorting finances, interpreting margins, and forecasting results. This research revealed that users needed clear, visual summaries of their financial status and fast, intuitive filtering to avoid feeling overwhelmed.
ROLE
Lead Designer and developer. I was responsible for:
Defining the product vision and goals
Conducting competitive analysis and user research
Creating user flows, wireframes, and prototypes
Designing the UI system and interactive screens
Development (low-code + custom API integration)
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