PROJECT OVERVIEW
Finde is an e-commerce platform that integrates the eBay API to deliver real-time item listings and search. My goal was to design a shopping experience that feels curated yet comprehensive. More design examples available upon request.
ROLE
Product Designer, Developer (Full-Stack)
PROBLEM
Users struggle to filter and browse secondhand listings across categories with speed and relevance.
RESEARCH
Conducted competitive analysis to identify weaknesses in existing UI patterns and supplemented this with live user testing. Discovered that users wanted clear sorting and faster filtering to avoid overwhelm.
DESIGN PROCESS
Iterated from low-fidelity sketches to high-fidelity wireframes, culminating in live design testing to validate solutions quickly.
RESULTS
Post launch usability tests showed an increase in use of search and filtering with a higher retention rate.
LIVE SITE
A timeless, approachable brand identity anchored by a logo that is clear, legible, and versatile across all visual applications.
Design System UI Components
Custom Iconography System
Browsing Experience, UI/UX Product Design
A fully responsive design system that preserves functionality and visual clarity across all devices.
Navigation & Filtering System
A clear, intuitive interface that enables fast decision making and a personalized shopping experience through a sophisticated cross-category search and tagging system.
Messaging that clearly communicates customer value and brand differentiation.
UI/UX Module Design
A cohesive design system where every element brings clarity and consistency across the entire user journey.